Services: Concept Design & Refinement
Proceed to CAD & Visualization

Industrial Design and Product Development are the core services that IdeaWorks offers. The process we've streamlined is applicable to new product ventures from independent inventors and large corporations alike. Though many projects benefit from a customized workflow; the general process is as follows:
Understanding the Problem Developing Usable Concepts

Because every project is different, truly understanding the problem is key to being able to find a solution. We look to market research, user feedback, and even competitive product analysis to determine what's worked, what's failed, and why the world still needs a better solution.
Brainstorming Product Concepts Developing Usable Concepts

Brainstorming is the act of quickly exploring solutions of all shapes and sizes; regardless of how far-fetched they may seem. It allows designers to think out-of-the-box, while dodging the tunnel-vision engineers get when they begin with only a list of restrictions and requirements. From these blue-sky concepts, we'll often see an unexpected blip of promise that's worth investigating further.
Building / Testing Concept Models Developing Usable Concepts

Building prototypes and proof-of-concept models is a great way to determine if what "looks" viable really works. Since we develop all of our concepts in a CAD environment, building prototypes for concept validation is a very natural stage in our workflow; and one that helps us avoid wasting the clients budget on ineffective designs.
Isolating and Refining Key Features Developing Usable Concepts

We conclude the Industrial Design phase by refining and balancing the concept in terms of aesthetics, ergonomics, and usability. We'll also optimize the most effective production approach; a stage that makes CAD development much easier down the road.