Services: Product Visualization & Illustration

The old saying "A picture is worth a thousand words" is a gross understatement; it’s worth FAR more than that! No other medium can capture and convey a product, its function, and even a stylistic mood inside of 5 seconds (which is the maximum time most shoppers stare at an ad). Therefore it should be no surprise that the best ad campaigns and most effective support documents are visually striking and minimally worded.

 

We offer photorealistic rendering and studio-grade animation services toward a number of useful deliverables including:

 
Material and Finish explorations

Using the 3D digital assembly (or 3D stage-prop mockups), we have the ability to generate stunningly life-like product photos with almost any material or finish imaginable.

 

This ability allows our clients to experiment with and explore new marketability options within a virtual environment long before tooling even begins.
Visually-Driven User Documentation

Many buyers will never read long-winded instruction manuals, and this can result in improperly assembled products and a sharp increase in returns. We use our computer graphics software to create very concise illustrations that are largely image-driven; and thus far more likely to be read by end users.
Photo-Realistic In-Scene Simulation Rendering Illustrations

Using many of the advanced tools used by Hollywood studios, our designers can take a CAD design and place it directly and convincingly in to a still photo or a 3D photo sphere known as an HDRI.

 

This gives clients highly realistic, location-specific photographs of their product 'in-scene'; without the need of a finished prototype or photo shoot.
Studio-Grade Animations

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Sometimes, nothing describes a product better than a video, and having the ability to develop life-like video-segments based on CAD data gives us the power to create HD video clips long before we actually have a product in out hand to shoot.

 

Additionally, CG artists working in a computer graphics environment don't suffer from real-word problems that photographers face; we can control the lighting, weather, materials, and even defy physics if thats what it takes to show a product in the most effective manner.